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docs/readyeditor-marketing-script.md

ReadyEditor — Marketing Video Script

"Pay for what you build. Not what they use." 60–75 seconds | Talking-head style | 1 presenter, direct to camera

PRODUCTION NOTES

  • Tone: Confident, direct, slightly conspiratorial — like a developer talking to another developer
  • Pacing: Fast. Punchy. Short sentences. Let the pauses land.
  • On-screen text: Pop in hard-cut style (not gentle fades), white bold text on dark overlay or card
  • Setting: Clean desk/office background, or a dark minimal studio backdrop
  • Cuts: Jump cuts are fine — keep energy high

SCRIPT

[0:00 – 0:07] PRESENTER looks straight at camera. Slight lean forward. Conspiratorial tone.

"Most rich text editor SDKs will bill you per editor load. Per monthly active user. Per API call."

[ON SCREEN TEXT: "PER LOAD. PER USER. PER CALL."]

[0:07 – 0:13] Slight pause. Dry delivery.

"So the better your product does... the more you pay."

[ON SCREEN TEXT: "The better you do → the more you pay 😬"]

[0:13 – 0:20] Beat. Then a shift — calmer, more direct.

"ReadyEditor doesn't work like that." "We charge per project."

[ON SCREEN TEXT: "ReadyEditor — per project pricing"]

[0:20 – 0:38] Run through the plans quickly — confident, matter-of-fact. Tick them off.

"You can start completely free — the Dev plan is free, forever. Perfect for local builds and staging.

Ready to ship? Starter is fifteen dollars a month. Three production projects, unlimited domains, 14 plugins.

Growing fast? Pro is forty-seven dollars a month. Ten projects, all thirty-five plugins, no ReadyEditor branding, usage analytics — the full package."

[ON SCREEN TEXT — swap with each plan:]

  • "Dev — Free"
  • "Starter — $15/mo"
  • "Pro — $47/mo"

[0:38 – 0:50] Lean back slightly. More relaxed. Let it breathe.

"Your users can open the editor a million times a day. Your bill doesn't move."

[ON SCREEN TEXT: "1,000,000 editor loads = same price" with a checkmark]

Short beat.

"That's the deal."

[0:50 – 1:00] Direct. Simple. Warm close.

"All paid plans come with a fourteen-day free trial. No credit card required to start. Just embed the script, add your API key, and go."

[ON SCREEN TEXT: "14-day free trial · No credit card"]

[END CARD: readyeditor.io — "Start free →"]

SUGGESTED B-ROLL / CUTAWAYS

(Optional inserts between talking-head shots)

Timestamp Suggested visual
0:00–0:07 A competitor's pricing page with a usage counter ticking up
0:13–0:20 Screen recording: ReadyEditor pricing page
0:20–0:38 Screen recording: Dashboard, editor embedded in a sample app
0:38–0:50 Animated counter: editor loads climbing, price staying flat
0:50–1:00 Screen recording: embed code snippet, editor initialising

END CARD COPY

ReadyEditor
Embed a rich text editor in minutes.
Pay per project. Not per load.

Start free → readyeditor.io

Total runtime: ~65 seconds